How to Increase Your Auto Repair Shop's Average Ticket and Profitability
Learn the strategies of selling to the customer of today. The customer that has access to information at their fingertips 24/7.
THERE IS HOPE
You Can Create
Your Dream Team
Learn the formula to building an established sales system and use it to:
- Keep sales consistant.
- Deliver great service to your customers every time.
- Convert phone calls to customers.
- Create effective follow-up systems.
- Increase shop productivity.
Yes, It Really Is Possible!
We can help train your people so you can build the business of your dreams. With Service Advisor Training your team will learn the skills necessary to deliver excellent customer service and take control of processes.
ENROLL NOW
With completion of each module, You will have the tools to…
- Significantly Increase your Average Repair Order
- Have a structured sales process
- Deliver exceptional customer service
- Keep your customers coming back again and again
The right processes can make all the difference. Well cover it all in our Service Advisor Training.
INTRODUCING
Service Advisor Training
You Are Ready To Boost your Sales and Profits?
This training is for anybody who answers the phone, works the front counter, presents work to the customer or leads and manages technicians. This training program will teach your team and you what you need to know to establish best practices for getting the customer in the door, approving the recommended repairs, leaving with a smile on their face and returning for future visits.
Let us help train you team to be superstars and have your business stand out from all the other repair shops in your town. You and your team will learn how to:
- Implement Proven Processes
- Effectively present recommended repairs to customers
- Book the appointment
- Increase your Averge Repair Order
- Increase your shops profitability
With a simple mindset shift and implementing proven systems, you could start living the life of your dreams.
What's Included...
MODULE 1
Handling the 4 Most Common Sales Objections
It's often said the sale starts when the customer says "No" Do you have processes in place to overcome the most common objections?
- "I can't affort it" / "I don't have the money?"
- "I'm just going to trade it in."
- "I can get it done cheaper somewhere else."
- "I need to speak with my significant other."
You’ll finish this course with an understanding of why objections typically occur and the steps you can take to overcome them.
MODULE 2
The 8-Step Sales Process
Are you sales inconsistant? A good week followed by too many bad weeks? In this lesson, you’ll learn:
- How to follow a consistant processes that makes sense for your shop
- The difference between a good and bad "No"
- That processes can elimante chaos and improve attitudes and your work enviornment.
You’ll finish this course with the knowledge to get your sales more consistant and eliminate the ups and downs.
MODULE 3
Selling in Challenging Times
Consumer credit card debt is the highest its been since the Fed started tracking it in 1999. Many people live paycheck to paycheck. In this lesson, you’ll learn:
- How important it is to use the correct words
- About having a tool kit of options available
- How to help you customer prioritize
It's not all gloom and doom. You’ll finish this lesson with options to convert the sale.
MODULE 4
Increase Your ARO by Mastering the DVI
Digital Vehicle Inspection. Do you use one? If so, are you using it to it's fullest potential? In this course, you’ll learn how to:
- Get your technicians and team on board
- Increase operational efficiency
- Build customer trust
The DVI is transforming the auto repair industry. Taking this course will give you the ability to master the DVI and use it to it's full potential resulting in increased revenue and customer trust.
MODULE 5
How to Sell the Laundry List (Multiple repairs)
When a vehicle is in your bay, chances are it needs more than one repair. How can this information be presented to the customer without eroding their trust? As professionals, it's our duty to provide a complete picture of a vehicles condition. In this lesson we will cover:
- Presenting Cost-Benefit analysis
- Emotional vs Logical decision making
- Understanding your customer's needs
You’ll finish this course prepared to understand the customer and present the complete picture of their vehicle with confidence and empathy.
MODULE 6
Selling Diagnostics and Maintenance
Do you ignore or mention maintenance as an after thought? Do you get paid fairly for your diagnostic/testing time? In this lesson, you’ll learn:
- Overcoing the Free Parts Store Scan objection
- How to understand the challenges of selling maintenance
- The keys to building value when presenting diagnostics
You’ll finish this course with a renewed confidence when presenting diagnostic time and maintenance recommendations.
MODULE 7
Profitability and The Service Advisor's Impact
It's more than just getting the sale. Does you Service Advisor really understand the role they play in the financial success of your business?In this lesson, you’ll learn:
- The common myth regarding a shop's profitability
- How to manage the two parts of the profit puzzle
- Why margins don't tell the whole profit story.
You’ll finish this lesson understanding the story the numbers are telling and the ability to manage how they effect shop profiability.
MODULE 8
Ring to Revenue
The telephone is one of your shop's most vital resources. When your phone rings is it an interrpution or an opportunity? In this course, you’ll learn:
- The real cost of a ring.
- Elements of a Successful Phone Call.
- Preparation is Key
After finishing this course, you will know how to answer the phone with confidence and increase your chances of converting more phone calls into appointments.
MODULE 9
Writing a Repair Order That Makes the Grade
Once the customer leaves, all they have for reference is their Repair Order. Can they clearly understand what they purchased, what repair was made and what future repairs were recommended? In this session you will learn:
- What to include and how to organize that information
- Building value with specific and detailed descriptions
- Why correct detailed information helps build a good image.
Avoid buyer remoser caused by confusion and doubt. You’ll finish this course with a complete picture of how to build a professional repair order that will give your client the information they need after they drive away..
MODULE 10
The Test Drive
Do you view the test drive as referral or relationship building opportunity? The test drive is more than trying to pinpoint noie or squeek. In this lesson, you’ll learn:
- What to say and what not to say during a test drivet
- Importance of pre-determined routes
- How to recognise and pay attention to details that matter
You’ll finish this course knowing how to make the most our of every test drive while delivering exceptional customer service.
MODULE 11
Getting More Out of Your Technicians
Are you struggling to motivate your technicians? Are they stuck in a 30 billable hr/wk cycle. What if the problem is not a technician problem? In this lesson, you’ll learn:
- How to imporve and manage technician productivity
- How to implement and effective shop flow system
- What the difference is between productivity and efficiency.
After completing this lesson you will have the tools to increase your technicians billable hours and ability to find the bottle necks in your shop's processes.
MODULE 12
The WOW Factor - Setting Yourself Apart
What makes you different from the other shops in your area? Why should somebody choose you?Are your customers one and done or do they return again and again? In this course, you’ll learn how to:
- Ensure your customer feels good leaving your shop after pick-up, regardless if they pick-up in person or after hours.
- Get your customer to return again and again.
- Create a professional image.
You’ll finish this course with a vision of your shop and what it looks like to be the best, set apart for all the rest.
This Training Is For You If...
- You can't find time to train your service Advisor
- You need to work smarter, not harder
- You're not sure why your average ticket isn't higher
- You're customers are one and done
- You need less stress
See what Past Participants Have to Say
"After this class, I think we can double our repair order and we can make that happen with the sales process and inspections process they laid out for us."
- Mike Caprio, Owner East Rock Auto Repair, New Haven CT
"The sales process was really key to us, we need to come up with a more formal sales system."
- Rick Sharpe, Owner
Chesapeake Import Services,
Annapolis, MD
"I am going to keep the scripts and check lists near me so I can use them every time a customer calls."
- David Rojas
GET STARTED TODAY!
Service Advisor Training Program
**That's only 1 additional sale a month!
Questions? Call Gerry Frank @216-534-2691 or email [email protected]